IQR Leads

fresh
Event Solutions
Help desk / Sales 1-800-596-1445

Manager of Product Marketing


The ideal candidate have a passion for mentoring, developing and coaching, but will also have the same enthusiasm for getting into the game to make sure IQR Leads wins. Top candidates will be exceptionally organized with the ability to define, prioritize and execute marketing objectives to increase adoption of IQR Leads product offerings.

Key Responsibilities

  • Define product marketing roadmap and drive all ongoing marketing activities
  • Develop and refine product messaging and story
  • Lead all activities around new product offering launches, sales enablement and thought leadership initiatives
  • Work with design and copywriting teams to develop landing pages, emails, collateral and content/promotional pieces that convert recipients and visitors into leads
  • Perform competitive analysis and become an expert on the industry landscape to ensure IQR remains the market leader
  • Develop an understanding of the buyer and user personas for our products and establish solution-based value propositions accordingly
  • Collaborate with Technology, Client Services and Sales to enhance existing product functionality and usability based on market feedback

Desired Skills

  • 7+ years' experience in a product marketing role from a B2B internet technology company
  • Deep understanding of B2B marketing strategies and techniques with a passion for technology
  • Solid understanding of digital marketing concepts such as funnel dynamics, monetization, and conversion
  • Ability to effectively manage and inspire direct and indirect reports to accomplish long and short-term goals
  • Strength in working with cross-functional teams including executive management, product management, operations, sales and marketing
  • Fast learner with the ability to execute in a dynamic, deadline-driven environment
  • Superior presentation, written and verbal communication skills with an eye for quality and attention to detail
  • Previous experience in hospitality technology a plus
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Affiliations


IQR Guarantee

If you are not 100% satisfied with your experience let us know and we will refund your rental.

Members of International Association of Exhibitions & Events

Over 50 percent of IAEE's members are directly involved in the planning, management, and production of exhibitions and buyer-seller events. The remainder of our membership consists of those who provide products and services to the industry.

Members of the National Association of Consumer Shows

The National Association of Consumer Shows (NACS) was founded in 1988 for the advancement of the consumer (public) show industry and to further the growth and professionalism of those involved in the production of consumer shows.